Google keeps rolling out new algorithm updates and the SEO strategies keep changing rapidly. But one thing had stayed pretty reliable throughout these changing SEO standards: Keyword research. The need for keyword research is ever on the rise, and if you aren’t aware of keyword research, this article is for you.
What exactly is a keyword research?
Keyword research involves determining the actual search terms that people enter into their search engines. When you determine the keywords being used by most people, you can very well customize your contents so that it shows up in the beginning while you type a particular keyword in the search. Many marketing sites and websites use eBay keyword research to make their products appear on the top of the search results.
Only with a strong keyword strategy, you can make yourselves accessible to internet users. It’s also an essential component of Search Engine Optimization since it can help you with designing and developing contents for your website.
Step 1 – Make a list of relevant topics and words based on what your business is all about
Make a list of topic buckets based on your business or service. Try to come up with a few keywords for each topic bucket. These are probably the words that the user will use to reach out to your website. In order to do this, you need to put yourselves in place of your buyers.
These keywords are important for ranking in the search engines rank page because your prospective customers will be searching for those specific terms in their search engines. Come up with as many relevant keywords as possible so that every service that you offer has a few keywords related to it. Make sure that you look at your website’s traffic sources, and determine what keywords have led people to your website.
Step 2 – Research on the selected words and look out for results of related search terms
You might find it hard to come up with new keywords related to your service. Just visit your search engine and enter the keyword that you have listed. Look at the results displayed, and you can also scroll down to the bottom of the browser page where your search engine will display other related keywords. You can also add these keywords to your list.
Step 3 – Make sure you have a mix of long-tail keywords and head terms in your list of keywords
Only a mix of head terms and long-tail keywords will give you a well-planned keyword strategy. Head terms will be searched by more number of people, and will easily help you gain more organic traffic. But only with long-tail keywords can you gain guaranteed customers, while having a mix of both will definitely help boost your search results.
If you look into eBay keyword research and other such websites they would use a mix of long-tail and head term keywords for marketing their products.
Step 4 – Cut down your keyword list using Google AdWords Keyword Planner
Now that you have a list of keywords, use Keyword planner or other such software to find the popularity of each keyword. Narrow down on the one’s that gets the most number of searches. You can easily cut down on your list and come up with a few specific keywords that can be engaged on your web page and content.
Now that you have the required keywords for your website, don’t just use it as it is. Re-evaluate them every few months to know how these keywords are trending now, and include new keywords based on the changing marketing trends.