Social media continues to influence more and more people around the world and it continues to grow, however, if you are running a small business and part of the Small and Medium Enterprise (SME) sector, it can be difficult to know where to start, from separating personal and professional profiles to learning what to share, promote, and a lot of considerations that follows.
So, which social media sites do SME’s and small businesses are commonly used? It is not surprising that Facebook is the top choice for many small business owners and SME’s entrepreneurs with 19 percent of them using this social media platform while 14 percent uses LinkedIn, while 13 percent runs their own websites and blogs, and four percent uses Twitter.
If you are doubtful of the power of social media, so why do SME entrepreneurs and small business owners use social media? Because according to a survey from Qupital SME Finance, here is the rest of the infographic article that will show you how influential and useful social media for small businesses and SME’s.
According to the survey, there is 27 percent increased of brand awareness when small business owners use social media to promote their products and service compared to newsletters, emails, and conventional mailings to their customers and prospect customers which resulted to 15 percent increase in sales while there is an 11 percent improvement in customer service knowing that the latter can easily reach out their preferred brand whenever they have inquiries, complaints, and suggestions through social media such as Facebook where they can easily drop a message at its official page.
Although there are still 14 percent of SME’s and small businesses have not separated its personal and professional social media accounts, it does not entirely affect or create a negative effect on it at all.
Majority of their audience in Facebook is 57 percent female while 43 percent male, while in LinkedIn it is completely equal or fifty percent for each gender, and Twitter with 59 percent female and 41 percent male.
Around forty-percent of SME’s and small businesses spend more than 10 hours a week on their social media pages to attend to different inquiries from customers, and prospect customers who follow their pages.
81 percent of small businesses have already considered the importance of using social media as a good marketing tool in promoting their products and services while 57 percent of small businesses use social media to support their other marketing efforts if they already have an established website or blog which can be an effective link to their home page and increase their traffic in the internet.
Nowadays, nothing is stopping SME’s and small businesses in discovering ways that they can improve the promotions of their business, not just through social media, but also in online shopping sites as well, or through Search Engine Optimization (SEO) to increase their rank in search engines like Google, Opera, Firefox and many more. The good thing is that the majority of these SME’s and small businesses are very enthusiastic and optimistic about this development.